About me

Who I am

A software engineer by background, an entrepreneur by accident, and these days I spend most of my time at the intersection of business, technology and problem solving.

I started coding when I was 11. Since then I have done all sorts of things. Worked as a developer, helped run ads, did business development, managed projects, built SaaS, sold digital products, and eventually became a full-time solopreneur.

So I do not look at software from a coding angle alone.

How I think

Software is not just features

When someone comes and says:

“I want to build a system.”

The first thing I think about is not which framework to use. I want to know first:

• What is the actual problem in the operation?
• Where is the duplicated work?
• What are staff still doing manually?
• What currently lives only in Excel, WhatsApp, Google Sheets or one staff member's head?
• And most importantly: if we build this system, what actually gets better for the business?

Because I believe software is not just a collection of features. Good software should remove friction, cut manual work, give visibility and make the business easier to operate.

I work a lot with Python, Laravel, PHP, MySQL, React, Next.js and TypeScript. But to me the tech stack is just tools.

I am more interested in things like:

• How should the workflow work?
• What should we automate?
• What data matters?
• What does the user actually need?
• And should this even be built in the first place?

What problem can we solve?

Products & experiments

Things I build

Besides custom system development, I also like building my own products.

Things I have built include SaaS, education platforms, digital learning products and all kinds of mini tools that solve one specific problem.

• Some work.
• Some make money.
• Some died when the market changed.
• And some taught me that a technically good product is not necessarily a good business.

These days I am still doing all sorts of things. Sometimes systems for businesses. Sometimes SaaS. Sometimes small tools I find useful. And sometimes I just explore an idea to see:

“If this existed, would someone's life or work get easier?”

This website is basically where I collect all of that. What I build. What I learn. What I think about software, business, marketing and product. And maybe a few strange experiments I decide to ship on the internet.